Most leaders wait until they step into the role to start navigating their first 90 days.
The smarter move?
Start preparing the moment you know you're being considered.
50% of rising leaders make one big mistake in their careers.
You’ve worked hard to get where you are.
And now it’s time to step up to something bigger.
But the truth is, many leaders struggle in their first 90 days.
Not because they lack ability. But because they wait too long to prepare.
🚨 Did you know? Nearly 50% of new leaders fail within their first 18 months.
Not because they lack skills, but because they lack a strategic transition plan.
Your first 90 days shape everything—your credibility, your influence, and your long-term success.
Are you prepared to leave your career and all you’ve worked for, to chance?
The BRAVER framework
Your leadership edge
The proven BRAVER framework helps you step into your new role with Clarity, Calm Assurance, and Confidence:
✅ Believe – Strengthen your mindset and leadership presence
✅ Reframe – Overcome imposter syndrome and self-doubt
✅ Act – Make strategic moves that position you for success
✅ Validate – Build key relationships with your boss, peers, and team
✅ Engage – Lead with confidence and influence from day one
✅ Refine – Continuously learn and adapt in real time
This isn’t just about surviving your first 90 days—it’s about owning them.
Ready to be BRAVER?
Master your critical first 90 days?
🚀 This is for you if…
You’re stepping up to a more complex, high-stakes leadership role
You want to avoid overwhelm and uncertainty in your transition
You’re eager to establish credibility quickly and lead with confidence
You know leadership success isn’t about luck—it’s about strategic preparation
🚀 This is NOT for you if ….
You’re confident what got you this far will take you to the next level
You’re OK leaving your career growth to chance
You’re convinced time is on your side
How I help leaders like you
Beat the odds
Master your critical first 90 days in role
Set you up for success, for this role and what lies beyond
Join the BRAVER leadership programme and get:
🔥 Pre-Start Coaching – A structured 30 day countdown before Day 1 so you walk in strong
📲 Positive Intelligence Training – Build mental fitness for long-term, lasting resilience
🎯 First 90 Days Strategy – Ten step-by-step approaches for success
👥 1:1 Leadership Coaching – Expert guidance tailored uniquely to your challenges
🔓 Exclusive Resources – Webinars, toolkits, and ongoing support
This isn’t about adding more to your plate.
It’s removing the stress and setting you up for success.
So you become the 50% that make it.
“Ian’s programme really helped me to identify the detrimental aspects of my own mindset and behaviours and has given me practical tools to use to bring a more positive and constructive side of myself to all situations. Ian has really helped with support through this process, bringing teaching through to a personal level and helping me apply the programme to my own circumstances" – Clair B, UK.”
Every leader, whether you’re just starting out or have as many years experience as I have has traits and mindsets that frustrate their ability to succeed.
These Saboteurs hold you back, increase anxiety & uncertainty. The Braver Leader programme incorporates Positive Intelligence techniques and daily micro-learning so you can control and harness yours into strengths.
NOT SURE YOU’RE READY FOR THE PROGRAMME?
Three ways to try before you buy
Brave Thinking
Free 7 day challenge to help you reduce stress and improve clarity of your thinking
Brave Mindset
Free 10 minute diagnostic to help you understand the mindset traits behind your Imposter feelings
Brave Leadership
Book a free 30 minute call with me, no pressure, just an honest where you are, where you’re heading & how I can help chat about your journey to being a brave leader
